Samantha Neal

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Born in Nottinghamshire in 1973, graphic designer Samantha Neal launched her own collection following 15 years experience in the design industry. Neal has produced five original pieces of wall art exclusively for Heal’s.

Neal came up with the idea for her innovative 3D wall art while designing a pocket for appointment cards. ‘I was working for a client whose logo is four curves, almost like a four leaf clover,’ she recalls. ‘I cut the logo into a piece of card and then accidentally brushed past it. The cut part was slightly raised and I thought, “Oh, that reminds me of a butterfly.” So I started experimenting with cutting other shapes, which eventually led to me making a large-scale piece of wall art my own house.’

This in turn attracted the attention of a friend, who asked her to make her a smaller version as a wedding present. Seeing the interest her technique was generating, Neal contacted Heal’s. The five designs she created for Heal’s Discovers are made using a single sheet of 300g card, laser cut so when you raise certain areas you get a 3D effect. This is then placed in a 15mm-deep Perspex box frame, enabling you to see the object from different angles.

View the full range of Samantha Neal art available at Heal's.